It’s all about Transmedia Storytelling, Marketing, Participatory Media and Convergence. Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don’t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game?
In “Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling“, Nuno Bernardo will show readers storytelling examples and how to use the transmedia universe approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. “Transmedia 2.0” is the follow up to the 2011 bestseller “The Producers Guide to Transmedia” and draws on Nuno Bernardo’s experience of multi-platform storytelling and production.